It is one of the catch-22 situations for most modern businesses. You personally despise email newsletters and do your very best to keep inbox clear. Nonetheless, you also realise the potential value and power of email newsletters from a marketing point of view. The question is – what could you do to turn things around … Read more
Why do you need to care whether or not your customers leave any reviews? For one thing, nearly 85% of people view online reviews as having the same value as personal recommendations. What is more, average sales are 30% higher with businesses that offer plenty of customer reviews. More sales and greater authority in your … Read more
One of the most important things to take into account when designing a website is exactly how you are going to grab the attention of your visitors. These days, killer web design is about far more than creating and delivering a generally solid user experience. Instead, you need to be able to both woo and … Read more
Depending on how you approach it, a PPC campaign can be highly lucrative or a complete waste of time. More often than not, the difference lies in nothing more than the effectiveness (or otherwise) of the ad text. Irrespective of how prominently your PPC ads are positioned, they’ll come to nothing without effective copy. There’s … Read more
Unfortunate as it might be, most of the 2 billion websites up and running these days attract little to no web traffic. This could sound shocking at first, but less so when you consider that just a few of the major search engines now direct 95% of all web traffic. So it is no surprise … Read more
Every now and again, it’s important to take a step back and carefully consider your website. Over time, the quality and even the performance of every website may begin to deteriorate. The question being – when does the time had come to undertake a comprehensive redesign for your website? The answer of course depends entirely on the … Read more
Still wondering how to bring influencers on board to support and boost your business? It might be easier than you think – try the following four simple strategies as a good starting point: 1. Free goods and services First up, the easiest and most effective way of getting influencers to talk about your products or … Read more
These days, it’s no secret that customer service matters more than product quality or price. Consumers the world over are willing to pay more for the same product or service, if they are provided with genuinely excellent customer service along the way. Nevertheless, the number of businesses still getting it entirely wrong when it comes … Read more
While there are literally thousands of different approaches when it comes to increasing product page conversions, the vast majority have something unfortunate in common: They take quite a long time to begin showing signs of fruition. Of course, quality web marketing is all about approaching the strategy as something of a marathon, rather than a … Read more
Getting started as a new online business owner means addressing dozens of equally important priorities. One of which being cybersecurity, which often gets left on the back-burner. This, despite the fact that cyber attacks on smaller businesses are becoming more commonplace by the day. Make no mistake about it – you are notunder the radar, simply … Read more