We recently published a post outlining the extent to which social proof can be used to influence buying decisions. Ferocious competition across all sectors has propelled social signals to the very top of the marketing psychology pecking order. Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to … Read more
In all aspects of marketing, the key to a successful campaign lies in one thing: Figuring out how and why people make certain choices. So when you can paint an accurate picture of why people make certain choices, you’re better able to influence their thoughts and actions. As extreme as it may sound, this is … Read more
In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your content is making people spend more time on the platform, Insta is going to view it more favourably. This, of course, means engaging content that … Read more
It’s a scenario many businesses will be painfully familiar with. You’re finding yourself with a distinct lack of viable B2B leads. Which, of course, triggers an increased spend in sales and marketing activities to turn things around. The campaign appears to pay off, resulting in a noticeable uptick in the number of prospective clients heading … Read more
It’s not easy building a dedicated following on YouTube. But we’re back with the second half of our two-part guide full of tips to help you on your way. Did you miss part one? Check it out here. Are you ready to enjoy an active and engaged audience of subscribers to your channel? 8. Create … Read more
When it comes to getting more YouTube subscribers for your channel, the struggle is painfully real. Every day, YouTube audiences worldwide watch approximately 5 billion videos. To call competition on YouTube ferocious would be a real understatement. It’s practically insurmountable, making it a tricky digital marketing landscape to navigate. For obvious reasons, building an active … Read more
There’s little more frustrating than pouring your heart and soul into an Instagram strategy, only to generate almost no engagement. You’re convinced you’re making all the right moves, but for some reason, your voice simply isn’t being heard. The truth is, your Instagram campaign could be falling flat for dozens of different reasons. But when … Read more
Approximately half a billion Tweets are shared on Twitter every 24 hours. In many key markets worldwide, up to 25% of the entire online population uses Twitter. Figures like this paint a daunting picture for small businesses looking to run successful digital campaigns. With this kind of competition, what can the everyday business do to … Read more
It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite! Delaying your transition to online marketing is actually placing a … Read more
Incredibly, research suggests that the vast majority of small businesses still don’t use Google Analytics. Among those who do, usage rates are quite depressingly low. At a glance, Google Analytics can seem like a complex and intricate piece of software. In reality, it’s one of the simplest and most accessible business tools every entrepreneur has … Read more