There are essentially only two ways of getting together the kind of content you need to make your website a success – creation and curation. These days, everyone knows the importance of killer content, not only for the sake of readers but also to make sure search engines take a liking to the site. The … Read more
Content marketing – two words that by now you’re probably as sick of hearing about as you are dependent on. You’ve heard the advice of the industry’s best, you’ve accepted it’s of crucial importance and you’ve made the decision to make content marketing work for you – bravo indeed! However, none of the above in … Read more
When Matt Cutts talks, any self-respecting SEO professional listens and listens hard! Once again, the online community has been blessed with a few choice words from Google’s Mr. SEO himself, who this time around has turned his attention to a selection of on-going SEO rumours. He’s not often this candid when it comes to laying … Read more
Some web experts would have you believe that in order to be a world-class blogger, you need to have a ginormous and varied skills set the likes of which takes a lifetime of practice to build. Well here’s a wake-up call – they’re talking pure cobblers! Don’t misconstrue for a minute; putting together and maintaining … Read more
There’s a very big difference between a blog post that gets visited by 10,000 people a day and another that gets read by 10,000 people each day. Relatively few businesses and webmasters take into account the fact that a blog hit made by a person that doesn’t read your posts in their entirety is about … Read more
There are some out there who think that getting your articles read means getting traffic to hit your pages with the help of a competent SEO partner. Sadly however they’re wrong…completely and utterly. Think about it – can you honestly say you always read the content of any web page you hit in full before … Read more
If there’s one thing to be said about reputation today in an online business sense it’s that you’ve never been more at the mercy of your target audience. Word of mouth has always been powerful enough, but these days it can take little more than one wrong move and the anger of a single individual … Read more
There are dozens of content management systems on the market right now, though it’s probably fair to say that WordPress remains not only the most popular, but something of a yardstick by which all others are measured. Technically a blogging platform by rights, WordPress has over the years evolved into a world-dominating force the likes … Read more
This year has been one of the most compelling and in some respects convoluted in the history of online marketing. Of course, the biggest change to come along in 2014…not to mention of the last few years as a whole…was Google’s algorithm updates. In any and all cases, Google’s latest updates made it clearer than … Read more
It’s a common theme among the world’s most notable SEO figureheads right now – just what are the biggest SEO myths plaguing the industry? Matt Cutts recently went into detail with his own thoughts on the subject – now it’s Bing’s Duane Forrester’s turn to tell us all how wrong we are to believe what … Read more