While Facebook is undoubtedly the biggest and most popular social media platform, the power of Twitter from a business perspective is largely unparalleled. The reason being that no social media platform provides brands and customers alike with the same opportunity to interact and engage in real-time. The only problem being that comparatively few businesses and … Read more
Given the fact that there are somewhere in the region of 50 million web pages all competing for the same attention, it is hardly surprising so many sites fade into the background. Not that these are the kinds of statistics that should put you off the idea of getting started with your own ecommerce venture. … Read more
The trouble with life lessons is the way in which they usually only tend to be considered in hindsight. Or in other words, you learn a lesson the hard way (or any way at all) just a moment when it is too late to do anything about the event or result in question. The thing … Read more
If you haven’t already given thought to affiliate marketing as a small business venture…well, let’s just say it’s about time you did! All over the world, millions of plucky entrepreneurs are right now making incalculable sums of cash by working as online affiliates for some the of the biggest brands out there. And what’s best … Read more
Going about the process of picking an SEO outsource partner is something that really cannot be taken lightly these days. SEO has taken over as the single most important marketing tool on the face of the Earth and for most businesses can be something of a ‘make or break’ investment. Make the right choice and … Read more
Each of the last few years has had its own unique list of rules when it came to SEO and getting it right. The importance of appealing to the major search engines have grown steadily over time, which has of course led to more and more time, effort and money being pumped into SEO than … Read more
There’s a very big difference between content that converts and content that doesn’t. Not to put too fine a point on it, the latter is about as much use to your site as empty shelves are to a standard store – it just won’t bring you anything beneficial and has no real place being there. … Read more
Research has shown that from the moment a reader lands on your website for the very first time, you have about 30 seconds or so to seal the deal. If they choose to stay after this, chances are they will commit to making a purchase or getting on board with whatever it is you do. … Read more
The idea of black hat SEO is as old as the hills and is slowly but surely being ushered out of existence…and about time too. The term of course refers to pretty much any tactics used to force higher search rankings without having to necessarily make the site itself of any real worth or use … Read more
With Google having evolved quite a bit in the last year or two and weeding out most of the low quality websites and links, the user experience has vastly improved. Here are the most important online marketing strategies to work on in 2014: 1) Consistent and Quality blogging: This is really an essential part that … Read more