Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to success on social media in general means getting to know your target audience. After which, it’s simply a case of establishing their expectations and either … Read more
Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the UK. Slowly but surely, it’s being acknowledged that owning and operating multiple social media accounts isn’t optional. If you expect to remain relevant on even … Read more
Here’s a question – what would social media be without fantastic images? The answer – painfully bland and boring. Quality pictures are inherently more impactful and memorable than any combination of words you could ever put together. Hence the reason why they form such an important aspect of a wider social media marketing package. Still, … Read more
Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand in general has the potential to work wonders. And it’s a tactic that’s been used by the biggest businesses in the world for generations. After … Read more
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the most weight. One of which being the often-overlooked one-in-seven rule. A favourite among established digital marketers, though one that often slips under the radar of business owners. … Read more
Chances are that if you’re active on social media, you’ve frequently come across the word ‘promoted’ or ‘sponsored’ alongside something or other. If so, you’ve seen paid social doing its business. Right now, more businesses of all sizes than ever before are bringing paid social into their wider digital strategies. The power and influence of social … Read more
Still wondering how to bring influencers on board to support and boost your business? It might be easier than you think – try the following four simple strategies as a good starting point: 1. Free goods and services First up, the easiest and most effective way of getting influencers to talk about your products or … Read more
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one item of particular negative feedback to send your reputation into a downward spiral. The problem being that when this happens, far too many small businesses … Read more
Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking to get yourself from where you are now to where you want to be? As for the answer…well, you basically have two options available. One … Read more
Nowadays, simply having a website for your business is not enough. If you want your business to grow and develop, you will need to develop a successful online brand that speaks to your target audience. If you don’t do that, your online business is pretty much doomed – it’s as simple as that. The question … Read more