If you’ve bought into on-going reports and general chatter that insist WordPress is the most wonderful CMS ever created that’s already SEO’d in a big way right out of the box, sadly you’re barking up the wrong tree…sort of. WordPress is indeed brilliant and has great SEO potential, but in terms of already being primed … Read more
It’s impossible to get across in words just how monumentally important it is to choose the right SEO outsource partner first time around. The trouble with SEO comes in the way in which several weeks or months can pass before you have any idea whether the strategy is actually working. As such, by the time … Read more
With Google having evolved quite a bit in the last year or two and weeding out most of the low quality websites and links, the user experience has vastly improved. Here are the most important online marketing strategies to work on in 2014: 1) Consistent and Quality blogging: This is really an essential part that … Read more
Millions of people the world over spend their lives searching high and low for the secret to success online. Well here’s the bad news before going any further – the Holy Grail for small business success doesn’t exist…it never has and probably never will. The reason being that when it comes to making a small … Read more
There are essentially only two ways of getting together the kind of content you need to make your website a success – creation and curation. These days, everyone knows the importance of killer content, not only for the sake of readers but also to make sure search engines take a liking to the site. The … Read more
There’s really nothing better that taking a look at your site’s analytics and noting a wonderful week-long spike of traffic. That is of course, until you realise that not a single visitor made a purchase or stuck around for long enough to know what you’re all about and have to offer. The difference between site … Read more
For small businesses with limited capital to play with, a website can effectively be the business…at least in terms of determining its success or otherwise. With no shop floor, no specific office and no physical means of pulling in the punters, it’s a case of making sure your website covers all bases and gets noticed. … Read more
While it’s important to own and operate a website that’s both attractive and effective through and through, nothing matters more than the site’s primary home page. The reason being that this is the first page the vast majority of visitors will see and thus could well be their very first impression of you, your brand … Read more
Any business or webmaster with more than a month or two of experience will by now be painfully aware of 2014’s SEO revolution. Search engine algorithm changes are nothing new of course, but what’s been unique this year so far is both the severity and frequency of the updates rolled out. This of course refers … Read more
They always say you won’t get anywhere in the business world without taking risks, and they…whoever they are…are of course right. That being said though, there are also times, places and instances where playing it safe is the only way. To do SEO in 2014 being one of them. Now more than ever, it is … Read more