If only it was as simple as producing a website with plenty of decent content and watching the traffic roll in – it sadly isn’t. Instead, a website is a complex creature with several dimensions to take into account when it comes to bringing in both readers and those all-important crawlers. The thing to remember … Read more
Generally speaking there have so far been two entirely different responses to negative SEO. Some have gone completely OTT with drastic protective measures as something of a knee-jerk reaction, while others haven’t even bothered to read into the subject and assume it’s just a hoax. Technically speaking there’s at least a degree of logic on … Read more
Some say that the very best backlinks in the SEO game are those that you manage to place on sites of authority and relevance, thus boosting your prowess in the eyes of Google. They’re wrong – the very best types of links of all are those that fit all such criteria and are earned naturally, … Read more
By the time you’ve reached the final design stages of your Magento website and the whole thing is looking like a masterpiece, it’s rather tempting to just blast out any old ‘About Us’ page just to get the white space filled. After all, how important can it really be…at least compared to the rest of … Read more
Chances are you will have heard a great deal as of late regarding the changes to come in SEO for 2015 and what these might mean for the average online business. Well, the truth is that big change is indeed coming for 2015 and has already started to filter through, but the good news is … Read more
Over the past weeks or so, some of the world’s leading SEO experts and webmasters have been receiving rather worrying extortion emails threatening negative SEO. Figureheads the likes of George Zlatin, Steve Webb and Dan Petrovic all added their names the growing ranks of those targeted by the dodgiest of dealers asking for money in … Read more
In present days every company needs online marketing. If you are responsible for the online marketing of your firm, you have three choices – hire an SEO company, learn how to do the work yourself or create a specialised in-house team to handle it. What would the best decision be? The marketing experts with long … Read more
Unless you’ve been hiding under a rock for the last few months or so, you’re sure to have heard about negative SEO. And we’re not talking about the kind of SEO you implement on your own website only to find it has a slightly detrimental effect – this is the kind of negative SEO that’s … Read more
There was a time in years gone by when one of the most important jobs in the media landscape was that of the headline writer. Even today, many of the most infamous tabloid rags still hire people for no reason other than to come up with those terrible puns that have most of us trying … Read more
Generally speaking there are two common reactions to Google’s major algorithm changes – you either have no idea they’ve hit or you fly face-first into a blind panic. As such, it’s no surprise that the exact same thing happened over recent weeks when Pigeon hit – some have gone into something of a freefall while … Read more