Forbes has once again decided to delve into the subject of SEO in order to shed light on what it’s cheerfully calling the ‘stupidest’ mistakes you can and possibly do make from time to time. Having identified the rather congested nature of the instructional side of the SEO literature market, the business gurus went ahead … Read more
In the SEO landscape as a whole it would probably be fair to say that link building really is as old as the hills. Ever since the power of Google and Co. was realised quite a few years back, SEO professionals the world over have been using the power of the backlinks to drum up … Read more
It’s a common nightmare none of us would like to face but sadly most will. All seems to be going as it should, you best efforts are being rewarded and then, all of a sudden you experience a drop in the rankings. No word from Google and no obvious problems with the site you run, … Read more
To be told you need SEO is a bit like being told to breathe in and out – obvious to the point of condescension. However, there are still thousands of businesses completely shunning the idea of optimising their websites having decided they really don’t need it to get by or labeled it an expense they … Read more
There’s a very big difference between content that converts and content that doesn’t. Not to put too fine a point on it, the latter is about as much use to your site as empty shelves are to a standard store – it just won’t bring you anything beneficial and has no real place being there. … Read more
Once again, 2014 proved to be a year wherein hundreds of thousands of e-commerce newcomers set out to build fame and fortune with Magento in-tow. And as is always the case with such things, about 99% of such individuals have already found the endeavour more difficult than expected or perhaps met with a rather disappointing … Read more
The year’s end always represents an opportune moment to take stock of what’s been learned across the e-commerce landscape in order to ensure 2015’s marketing and promotional strategies are as viable and valuable as possible. Once again, hundreds of thousands of newly opened stores have put additional pressure on those already in business, forcing retailers … Read more
To look at 2014’s most important and widespread SEO trends is to view a landscape that is almost unrecognisable from that of just two short years ago. The way things are accelerating as of late is quite incredible and foreboding to say the least, at least from a web marketing perspective. However, there are those … Read more
Today’s online marketing revolution has to some extent left the medium of offline marketing somewhat in a dark, cold and forgotten shadow. Even in the case of those at the very top of the industry, it’s near universal to see the teams and individuals working on web marketing, social marketing and print marketing as if … Read more
One of the most commonly asked questions these days is just how big of a role your hosting package plays in your overall SEO performance. There are some that would have you believe that Google likes some hosting companies more than others, some will tell you the search engines can smell a cheap subscription a … Read more