The subject of content marketing is becoming borderline cliché these days – not that this takes away from its importance. Whether looking to enhance search engine optimisation efforts or simply do what’s right by your customers, content marketing really is the be all and end all of current and future web marketing. Which is why … Read more
One of the most incredible things about living in this day and age is the way in which it has never been easier to breathe life into business dreams. The Internet has made it possible for almost anyone wishing to do so to set up their own and build viable brands, which would otherwise have … Read more
The trouble with life lessons is the way in which they usually only tend to be considered in hindsight. Or in other words, you learn a lesson the hard way (or any way at all) just a moment when it is too late to do anything about the event or result in question. The thing … Read more
We won’t spoil the surprise, but head over to Google for a moment and tap ‘SEO is’ into the search box…then take a look at the immediate suggestions. Pretty strong stuff, isn’t it? In a nutshell, this pretty much encapsulates the way in which vast swathes of the online business population genuinely believe that SEO … Read more
It’s relatively difficult to understand how Google’s recent algorithmic change which placed wholly more importance on mobile before took anyone by surprise. It’s been common knowledge for years that mobile was and is still taking over as the world’s primary web access method – how this could have slipped the attention of any webmaster is … Read more
If you’re the type that depends on your ecommerce site to get by, chances are you won’t take chances when it comes to organising its online marketing campaign. However, sourcing the best SEO specialist isn’t what you’d call easy when considering the sheer volume of providers on the market today. For every decent firm out … Read more
Ever wondered what the right questions to ask a potential SEO outsource partner are? Well, there’s a pretty long list truth be told, but some of the entries are vastly more important than others. So to help steer you in the right direction, here’s a look at some of the most crucial questions of all … Read more
Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more
With thousands of studies having come and gone, we’ve pretty much come to trust the 15-second rule as gospel. That being that when a newcomer hits your website, you’ve got about 15 seconds to grab their attention or lose them forever. The long and short of it is that so many businesses and webmasters aren’t … Read more
Trying to predict the behaviour of Google from one day to the next is a bit like relying on a crystal ball to secure a lottery win. Some think they’ve got all the answers…or at least pretend they can see the future…but when put on the spot, they’re actually as clueless as the rest of … Read more