Each year brings a raft of weird and wonderful predictions for the next big marketing trends. Of which the vast majority prove to be somewhat farfetched. Still, now really is the time to begin thinking about what could be making waves in 2019 and beyond. Based entirely on factual evidence and raw statistics, the following … Read more
Search engine optimisation (SEO) is a powerful yet hotly disputed marketing strategy. On one side of the fence, you have those who insist SEO has had its day. On the other, you’ll find those who argue there isn’t a single more effective or important promotional technique than SEO. Opinions are one thing – facts are … Read more
All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their right mind would simply turn down the prospect of more sales. With competition in all online sectors at an all-time high, companies worldwide are resorting … Read more
These days, encountering a full-blown PR crisis is anything but a rare occurrence. Given the nature of the Internet and consumer habits in general, it takes little more than one item of particular negative feedback to send your reputation into a downward spiral. The problem being that when this happens, far too many small businesses … Read more
Once again, we’ve decided to share around a roundup of some of our favourite facts and figures from the past couple of weeks. So sit back, relax and enjoy a generous dose of web marketing statistics you’ll hopefully find both interesting and insightful: Marketers say 26% of their budget will be wasted in 2018 First … Read more
Reputation management often comes across as one of the most epic tasks an online business can face. The most important question being that of where to get started, if looking to get yourself from where you are now to where you want to be? As for the answer…well, you basically have two options available. One … Read more
Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more
The idea of a comprehensive rebranding project can feel a little like throwing away your identity and starting from scratch. Nevertheless, it can sometimes be the most sensible and advisable course of action. From dealing with increased competition to repairing reputational damage, poor performance in general can often be turned around through rebranding. It’s simply … Read more
Even if you don’t currently use voice search in any way, shape or form, chances are your customers do. That’s perhaps the single most important lesson every business could do with learning right now. From Alexa to Siri to Google Now and so on, voice assistants and search facilities are no longer niche toys for … Read more
When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it. So you have to ask yourself – what are others saying about your own video content? Without a killer script, marketing videos have little to … Read more