There are plenty of words you could use to describe Google’s latest algorithm update – ‘surprising’ is not one of them. We all know that the war on spam is heating up by the day and we all know that Google’s updates are set to become more frequent and severe than ever before – Panda … Read more
It’s both interesting and alarming to think that even if your website has a thousand pages of world-class content, it all comes down to the single landing page as to whether or not a visitor will be converted. Research has proved that from the moment a visitor hits your landing page for the first time, … Read more
You cannot compromise on having a good business website. The function of this website is to showcase the products and services of your business. The first thing that a business web hosting company would do for the client is to position the business in the internet world. This is very important so that it is … Read more
Is it possible to run a world-class SEO campaign without spending any money? Of course it isn’t, but this doesn’t mean you don’t have every opportunity to at least get things up and running without spending a fortune. For new startups and businesses treading a rather fine line between life and death, SEO can be … Read more
When Forbes speaks on any subject pertaining to business success, it’s generally a good idea to listen. As such, each year’s annual updates on SEO matters are not to be overlooked – especially when it comes to those tuned toward nipping bad habits in the bud. According to Forbes, there are only four types of … Read more
It’s become apparent over recent weeks that a rather unlikely victim of Google’s recent assault on SEO addicts is none other than eBay. The world’s biggest online marketplace has experienced a huge drop in traffic ever since Google decided to roll out yet another update to its search algorithm, which has in turn had a … Read more
It’s a common theme among the world’s most notable SEO figureheads right now – just what are the biggest SEO myths plaguing the industry? Matt Cutts recently went into detail with his own thoughts on the subject – now it’s Bing’s Duane Forrester’s turn to tell us all how wrong we are to believe what … Read more
Each year brings with it something of a to-do list in order to keep tabs on SEO strategies and ensure they’re still working in favour of the business. SEO can go very stale indeed if left to its own devices and this has never been more important to acknowledge, thanks in no small part to … Read more
If there’s one page of the average website that gets overlooked more than any other, it’s that old faithful – the ‘About Us’ page. Usually left as something of an afterthought to be thrown together when time suits, it’s seen by most businesses as little more than a way of bulking the site up with … Read more
Creating content means taking a blank sheet of paper and coming up with interesting and engaging content for your website that’s 100% unique and uses no information, facts or figures from anywhere else. Or in other words, it’s a bit like sitting down and writing the news instead of just reporting on it…not the easiest … Read more