So you’ve probably heard a ton about the new ‘Right to Be Forgotten’ initiative laid out by the European Union, which for the most part simply means that anyone now has the right to request Google to remove anything they choose that concerns them or is their property. It sounds like a pretty colossal and … Read more
Google has revolutionised the online marketing landscape to an extent few saw coming and most aren’t too pleased with. As of right now, the effects of Panda, Penguin and Hummingbird are still hitting home with thousands of businesses – some of which have soared since the updates while others have all-but sunk. And in most … Read more
There are some out there who think that getting your articles read means getting traffic to hit your pages with the help of a competent SEO partner. Sadly however they’re wrong…completely and utterly. Think about it – can you honestly say you always read the content of any web page you hit in full before … Read more
If there’s one thing to be said about reputation today in an online business sense it’s that you’ve never been more at the mercy of your target audience. Word of mouth has always been powerful enough, but these days it can take little more than one wrong move and the anger of a single individual … Read more
There are dozens of content management systems on the market right now, though it’s probably fair to say that WordPress remains not only the most popular, but something of a yardstick by which all others are measured. Technically a blogging platform by rights, WordPress has over the years evolved into a world-dominating force the likes … Read more
This year has been one of the most compelling and in some respects convoluted in the history of online marketing. Of course, the biggest change to come along in 2014…not to mention of the last few years as a whole…was Google’s algorithm updates. In any and all cases, Google’s latest updates made it clearer than … Read more
Over the past few years, SEO experts the world over have been banging on about how old-school SEO and the black-hat way of things was something of a dying art form. It now appears that they were more on the money than they’d have even thought themselves as here we are in mid-2014 and said … Read more
The fact that Google has the power to make or break any business often leads to the conclusion that it is the be all and end all of the online business world. Well, it isn’t – in fact it’s nothing of the sort. Google may be the biggest and most powerful search engine out there, … Read more
Two of the most important words in the world of Internet marketing right now are KitKat and Hummingbird. Just in case you don’t know, the latter is Google’s latest and most significant algorithm update in its history, while KitKat is the most recent build of Android – the OS that appears on 80% of all … Read more
Each time Google announces a new algorithm update…or doesn’t announce it at all as is usually the case…the world goes into something of a blind panic. Those in the online business community in particular end up in something of a frenzied battle for survival, praying nightly that their sites won’t crash and burn entirely. All … Read more