There’s always a good excuse for putting off a major website overhaul for another day – the prospect is about as appealing as shutting up shop and kissing goodbye to a fair bit of business. However, there’s really no excuse whatsoever for overlooking the importance of a few minor tweaks here and there that pretty … Read more
We’ve reached a point in time where the vast majority of webmasters and business owners are fully aware of the importance of mobile. What’s more, most also know to some extent that mobile SEO exists, matters and is different in many respects from standard SEO. Whether a business goes the SEO outsource route or takes … Read more
There isn’t an industry in the world that isn’t plagued by bogus firms trying to take unsuspecting victims for a ride. SEO is sadly no exception to the rule, which is why it’s so important to exercise caution when looking to outsource SEO to a third-party partner. The trouble is, the only reason a business … Read more
Bloggers at all levels always have and always will make rookie errors – all of which are important for the rest of the blogging community to learn from. Some are silly mistakes that never should have happened and others are more sneaky in the way they come around to bit you in the rear end. … Read more
Content marketing – two words that by now you’re probably as sick of hearing about as you are dependent on. You’ve heard the advice of the industry’s best, you’ve accepted it’s of crucial importance and you’ve made the decision to make content marketing work for you – bravo indeed! However, none of the above in … Read more
Without the luxury of physical shelves and display products, your product pages will effectively make or break your e-commerce business as a whole. The trouble is, getting by these days means striking that infinitely precarious balance between appealing to the search engines to get noticed in the first place and at the same time taking … Read more
When Matt Cutts talks, any self-respecting SEO professional listens and listens hard! Once again, the online community has been blessed with a few choice words from Google’s Mr. SEO himself, who this time around has turned his attention to a selection of on-going SEO rumours. He’s not often this candid when it comes to laying … Read more
The biggest problem with SEO…and yes, there are plenty to choose from…is the way in which it is changing by the day. Well, the algorithms themselves are changing anyway, which means in order to get by it’s something of a constant battle to determine what works and what doesn’t. This in turn means that a … Read more
If you’re of the impression that backlinks are a universal good that you just cannot go wrong with, it’s high time for a wake-up call. These days, this is precisely the kind of attitude that can see you and your whole SEO campaign sent for a long walk off a short pier – backlinks can … Read more
Over recent years, it’s probably fair to say that the vast majority of businesses have ceased viewing SEO as something of an optional marketing strategy and have instead singled it out as the marketing strategy of most importance. Most realise how difficult it is to get by with SEO and the majority understand its potential … Read more