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Instagram Impressions and Reach: Measuring Key Metrics

closeup of Instagrammer using Instagram on smartphone, successful feed

In theory, you don’t need an advanced understanding of Instagram’s most complex technicalities to succeed on the platform. The algorithm running things can be boiled down very simply: if your content is making people spend more time on the platform, Insta is going to view it more favourably. This, of course, means engaging content that … Read more

Struggling to Generate Viable B2B Leads?

marketers gathered around a laptop, generating leads

It’s a scenario many businesses will be painfully familiar with. You’re finding yourself with a distinct lack of viable B2B leads. Which, of course, triggers an increased spend in sales and marketing activities to turn things around. The campaign appears to pay off, resulting in a noticeable uptick in the number of prospective clients heading … Read more