It Doesn’t Need to Be Always About The Service or Product Consumers don’t always want to read content that simply promotes buying your services or products. They will usually consume content because it can entertain or engage them. Web marketers need to associate the products and services they’re looking to promote online with the produced … Read more
Chances are by this stage in time, you probably already know how effective infographics could be. However at the same time, you may not fully understand why exactly infographics have such a high impact, or precisely what about them generates so much interest. Which is why we decided we would focus on a couple of … Read more
As promised, here is the second part of the two-part post detailing Google’s new mobile-first index: Will the change have an impact on how my site currently ranks? Contrary to popular belief, the experts at Google have insisted on a few occasions that no huge changes to the current SERP rankings should be noticed. They … Read more
It’s really happening – the experts at Google have introduced a brand new mobile-first index. Naturally, this is exactly the type of thing we cannot really afford to overlook or ignore. Long story short, once the mobile-first index has been rolled out, the SERP rankings of websites will be assessed and awarded in accordance to … Read more
It may once have been a phenomenon with boundless power, but Vine is officially no more. Twitter recently made the announcement that it would be shuttering the monumentally popular six-second video loop social media service, which came as a huge blow to millions. “The most important of part of Vine has always been the people … Read more
Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in order to get the most of the season of frenzied spending. In terms of PPC, there’s much that can and should be done to ensure … Read more
October has been a very generous month as far as the eConsultancy Internet Statistics Compendium is concerned. But then again, which month isn’t? It’s always interesting to see what goes on across the UK and beyond. So once again, we thought we’d share with you another handful of interesting digital marketing statistics from October, which … Read more
There’s really no prouder moment than the very instant your first online business venture goes live and officially becomes a thing. Whether it’s an expansive business website, an ambitious e-commerce venture or simply your first foray into the business side of social media, you suddenly find yourself with a lot to be proud of. However, … Read more
If you run an e-commerce site, chances are you don’t have a great deal of time for anything else. That being said, you are probably also painfully aware of the fact that if you do not approach things proactively, you cannot expect to rake in the kind of traffic you could really do with. You … Read more
There’s nothing quite like a fresh round-up of facts and figures to celebrate the close of another interesting month in digital marketing. From British TV super-hits to blowing cash on the back-to-school rush, here’s a quick overview of just a few interesting findings from the world of digital marketing: The Great British Bake Off Is … Read more