Millennials – a word that has a habit of making older generations cringe. Some call them lazy, some call them entitled and some accuse them of deliberately skewing reality to make life easier for themselves. In truth, the business world has been changed dramatically and permanently by Generation Y. In fact, business practices are currently … Read more
If you give your blog the appropriate attention and time, it will reward you for your continuous efforts. By contrast, fail to look after it and it might bring you nothing but bother. The issue being that while many business blogs start out truly great, their respective webmasters and owners sooner or later start letting … Read more
Nowadays, simply having a website for your business is not enough. If you want your business to grow and develop, you will need to develop a successful online brand that speaks to your target audience. If you don’t do that, your online business is pretty much doomed – it’s as simple as that. The question … Read more
Contrary to common assumption, your company doesn’t need to be big to be global. In fact, these two have nothing to do with one another. In reality, you can set yourself up with just a £20 website and £150 worth of stock – if you target buyers on a global basis, this makes you a … Read more
Nowadays, it is often said that if you want to survive as a retailer, you simply need to get yourself involved in the ecommerce revolution. At the same time though, it can’t escape your attention how the ecommerce landscape seems to be already utterly and completely dominated by certain leading brands. Put simply, regardless of … Read more
It may be entirely against the law, but piracy is nevertheless a truly big business these days. Most people that take part in P2P sharing aren’t really out to make any money, but simply to let other individuals access their music and film files in an approach that infringes copyright law. At the same time … Read more
You will need to have your wits about you to make it in e-commerce. No matter what you do, what you make, what you offer or what you sell, there is some pretty steep learning curve that will need to be traversed along the way. The things is though, regardless of hoe prepared you consider … Read more
When it comes to website development and design, anyone can source quality content from elsewhere and post it as their own. Which is, more often than not, precisely what most people do. From interesting articles to news stories to videos and images and so on, you need to ask yourself: how much of the content … Read more
To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand by the immediate impression their website’s content delivers. If it does not deliver the right message, you are on a downward trajectory. Which is why … Read more
As much as you would hate hearing “It depends” as a response to “When can I see results of my content marketing”, the simple fact of the matter is that web marketers usually hate saying that even more. Sadly, it is usually the only true answer. But if the queries won’t ease up until you … Read more