Online gift cards can be pure gold for indecisive shoppers and awkward recipients alike. What’s more, research would seem to suggest that gift cards across the board are becoming increasingly popular over the Christmas period every year. What’s great about online gift cards and vouchers is the way in which they have unique impulse-purchase appeal. … Read more
The idea of a comprehensive rebranding project can feel a little like throwing away your identity and starting from scratch. Nevertheless, it can sometimes be the most sensible and advisable course of action. From dealing with increased competition to repairing reputational damage, poor performance in general can often be turned around through rebranding. It’s simply … Read more
Even if you don’t currently use voice search in any way, shape or form, chances are your customers do. That’s perhaps the single most important lesson every business could do with learning right now. From Alexa to Siri to Google Now and so on, voice assistants and search facilities are no longer niche toys for … Read more
It’s amazing how many businesses invest so heavily in their websites, yet completely overlook the importance of backing up. The problem with website backups is that they are precisely the kind of thing you do not fully appreciate until you desperately need them. By which time, it’s not as if you can go back in … Read more
When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it. So you have to ask yourself – what are others saying about your own video content? Without a killer script, marketing videos have little to … Read more
For once, we’ve decided against reiterating just how powerful, valuable and influential video marketing can be. Instead, we thought we’d focus on building your audience instead. If your business has an active YouTube account, it only makes sense to use it to its maximum potential. Nevertheless, it can be somewhat soul destroying when you put … Read more
Content curation refers to the process by which content is gathered from outside sources, as opposed to crafted uniquely from scratch. Contrary to popular belief, it’s not just a good thing for your website, it’s borderline essential. Creating content from scratch will always be fundamentally important if you want to build your own voice and … Read more
Here’s a question – have you ever published anything at all online that has gone viral? As those who have will know, there’s nothing quite like watching what appears to be a freak influx of traffic and exposure grow, continue growing and soon enough blast right into the stratosphere. It’s a pretty overwhelming feeling. Not … Read more
Chances are that by this stage in time, you are aware of the fact that online video is a pretty big deal. 500 million hours of video being watched on YouTube every day, 500 million Facebook users accessing video clips daily – numbers that really do speak for themselves. The simple point being that if … Read more
Following our recent focus on the provision of high quality online customer service, we thought we’d take things back to basics with this post. Specifically, addressing the matter of why exactly quality customer service matters so much. You know it matters…but you might not fully understand why. Product quality and value for money will always … Read more