Getting started as a new online business owner means addressing dozens of equally important priorities. One of which being cybersecurity, which often gets left on the back-burner. This, despite the fact that cyber attacks on smaller businesses are becoming more commonplace by the day. Make no mistake about it – you are notunder the radar, simply … Read more
February has already proved to be an interesting month in the world of digital marketing statistics. Or at least, interesting if you’re keeping up with key topics like influencer marketing, artificial intelligence and the power of online video. So without further ado, here’s a brief summary of just a few eye-opening statistics from the past … Read more
Each year brings a raft of weird and wonderful predictions for the next big marketing trends. Of which the vast majority prove to be somewhat farfetched. Still, now really is the time to begin thinking about what could be making waves in 2019 and beyond. Based entirely on factual evidence and raw statistics, the following … Read more
All websites can benefit from a bit more traffic. Irrespective of how truly successful your business may be, more traffic is always better. After all, no business owner in their right mind would simply turn down the prospect of more sales. With competition in all online sectors at an all-time high, companies worldwide are resorting … Read more
When working in the field of website development and design, professionals often speak about the so-called “wow” factor. That is, the secret to designing and offering the kind of site experience that impresses visitors in a big way. It is no secret that standing out from the crowd is not easy – hence the determination … Read more
Standing out from the competition as an online retailer these days isn’t what you’d call easy. It was once enough to simply run an online store and hire the expert SEO team required to pull in the punters in the first place. As of now, you also need to offer something above and beyond the … Read more
Here at Pivotal, nothing brings us more satisfaction than watching a major project come to fruition. Backed by more than 140 years of combined experience, our team approaches every challenge with pride, passion and professionalism from start to finish. Today, we’re delighted to announce the completion of another complete web design and development package for … Read more
Everybody knows that in the business world, you need to be prepared to crawl before you learn how to fly. Nevertheless, this does not mean you can’t set your sights on the biggest success stories from day one. While small businesses are struggling to grow and expand, bigger businesses are facing challenges with remaining relevant … Read more
If you’ve previously heard the terms “likeable content” and “shareable content” and have assumed they were the same thing…well, you are far from in the minority. You may assume that linkable content is surely shareable, just as shareable content must be linkable. Nonetheless, this does not mean that the two don’t have their differences. Shareable … Read more
We’re gradually heading into an era where failing to appear on Google’s front page is almost as bad as not appearing at all. The reason being that with each passing year, fewer people are bothering to look as far as page two – certainly no further. So if it’s become apparent that your website isn’t … Read more