It really doesn’t matter how fantastic your products or services are. In fact, nor does it matter if you’re offering them for a lower price than your rivals. If you make the mistake of annoying the living daylights out of your potential customers, you can forget about succeeding. You shouldn’t need to be told that … Read more
Successful copywriting is a concept relative to the intentions of its creator. The objective of any given piece of copy could be to inform, entertain, surprise, shock or simply sell more products. If it achieves its objectives, it’s a successful piece of copy. But while the objectives of copywriting differ from one business and creator … Read more
If you’re currently running a small online business, you’ll know how difficult it is to compete. Whatever it is you do, it’s pretty safe to say there are much bigger players doing the same. The thing is though, there is nothing to say that even the tiniest ecommerce startups cannot stand shoulder to shoulder with … Read more
Perhaps the single most important thing to remember when it comes to content marketing is this: Every single web user currently online globally is online for a reason. Far too many businesses assume that the average web user is online with absolutely no purpose in mind whatsoever. Simply drifting around with no specific intention or … Read more
Contrary to popular belief, there’s nothing wrong with repurposing old content to leverage its former glory. In fact, repurposing content is a powerful, effective and recommended contributor to a wider content marketing strategy. It’s simply a case of knowing how to get the job done right. Just to set the record straight – repurposing content … Read more
Here’s a question – what exactly is a ‘good’ conversion rate? The answer…well, let’s just say it’s an answer that differs enormously from one business to the next. The reason being that what represents a perfectly acceptable conversion rate for one business could be considered no less than disastrous for another. Plus, there’s the way … Read more
Once again, the time has come to share with our loyal fans and followers a few interesting facts and figures from the world of digital marketing. So sit back, relax and enjoy our latest roundup of key findings from leading research groups worldwide. Mobile payments continue to rise First up, data from the Global Web … Read more
Chances are that if you’re active on social media, you’ve frequently come across the word ‘promoted’ or ‘sponsored’ alongside something or other. If so, you’ve seen paid social doing its business. Right now, more businesses of all sizes than ever before are bringing paid social into their wider digital strategies. The power and influence of social … Read more
It’s common to come across debates regarding which of the two is better – SEO or Pay Per Click (PPC). In reality, you could do with bringing both of them into your wider marketing strategy. But this still raises the question as to which of the two you should prioritise. For some, it’s a case of … Read more
Every type of online marketing is usually based upon some emotional influence. The reason is simple – if humans were 100% emotionless, we would only buy the things we absolutely need to survive. This in turn would mean there would be simply no need for advertising or marketing of any kind, as we would know … Read more