Most business owners understand the importance of building and maintaining a strong reputation. Likewise, most business owners also understand how influential both positive and negative press can be. Nevertheless, research would seem to suggest that comparatively few business owners address online reputation management with any real sense of priority. For example, it’s estimated that around … Read more
Just for the record, what we’re actually talking about here is purely quantitative social proof. Hiring influencers at any price to sing the praises of your products, services or brand in general has the potential to work wonders. And it’s a tactic that’s been used by the biggest businesses in the world for generations. After … Read more
Devising and implementing an outstanding digital marketing strategy with little cash to play with is difficult, but not impossible. It’s simply a case of focusing on viable avenues to explore, rather than dwelling on the various services and schemes you cannot afford. So if looking to make the most of even the tiniest digital marketing budget, here’s … Read more
It’s that time of the month again when we share a handful of our favourite digital marketing statistics from the UK and beyond. This instalment, there’s a handful of select nuggets from the world of voice search, social media and conservation. Some of which you may find enlightening, maybe even relevant for your own digital efforts. … Read more
Keeping up to speed with each and every social media marketing‘rule’ is tricky. Which is why the best advice is to focus on the rules and standards that carry the most weight. One of which being the often-overlooked one-in-seven rule. A favourite among established digital marketers, though one that often slips under the radar of business owners. … Read more
It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another revealing fortnight for digital marketers once again. Most consumers would use digital assistants to buy products While it may have taken the consumer public some … Read more
While some marketers view millennials as a golden opportunity for capitalisation, others see them as no less than a nightmare. Irrespective of personal opinions however, millennials are here to stay. What’s more, future generations are expected to not only inherit their character traits and behaviours as consumers, but also intensify them many times over. All … Read more
Striving for continuous improvement as a business owner means near-constant experimentation. The longer you allow your business to ‘coast’ along, the greater the chance it will begin to stagnate. From boosting traffic to improving conversion rates to maximising engagement to increasing the average spend of every customer, there’s a lot to focus on as a … Read more
Every successful business owner would probably give you their own golden rules for making it in eCommerce. Suffice to say, some of which would be more useful and relevant than others. Still, irrespective of the type of business you intend to establish, there are certain standards you need to address to succeed. So whether you’re … Read more
Irrespective of the size and nature of the business, checkout abandonment is a real headache. On one hand, you can’t expect all (or even most) would-be customers to go through with their purchases. On the other, taking a passive approach means denying yourself potentially huge improvements. Just because the average checkout abandonment rate is around … Read more