Research has shown that from the moment a reader lands on your website for the very first time, you have about 30 seconds or so to seal the deal. If they choose to stay after this, chances are they will commit to making a purchase or getting on board with whatever it is you do. … Read more
If you’ve been running a Magento site for some time and have decided a speed boost is badly needed, it won’t surprise you to hear that many of the techniques for making this happen are very, VERY complicated. However, what might surprise you is the fact the vast majority of the performance tweaks can be … Read more
The simplicity of the modern Ecommerce store can be both its charm and its detriment at the same time. Anyone with a dream and the desire to do so can build and open a Magento Ecommerce site in no time at all and for little to no money. As such, entrepreneurs with a taste for … Read more
There isn’t a website in the world today that can get away with shunning SEO. To ignore the power of the major search engines is to run the risk of not being seen or found by anyone…at all. You could try a multi-billion dollar ad campaign to get your brand known and noticed, but assuming … Read more
When you go about setting up your first Magento Ecommerce website, chances are you’ll have a million more important things on your mind than ranting and voicing your opinions. There’s a time and a place for getting on your soapbox and this certainly isn’t it…or at least that’s the way you’ll be thinking. As such, … Read more
Online business owners face a great many barriers when it comes to establishing trust with their target audiences. Some of these are entirely within the control of the brand itself – reputation management, offering excellent service and being a generally reputable seller for example are all things an e-commerce business can control. However, when it … Read more
Millions of people the world over spend their lives searching high and low for the secret to success online. Well here’s the bad news before going any further – the Holy Grail for small business success doesn’t exist…it never has and probably never will. The reason being that when it comes to making a small … Read more
There’s really nothing better that taking a look at your site’s analytics and noting a wonderful week-long spike of traffic. That is of course, until you realise that not a single visitor made a purchase or stuck around for long enough to know what you’re all about and have to offer. The difference between site … Read more
While it’s important to own and operate a website that’s both attractive and effective through and through, nothing matters more than the site’s primary home page. The reason being that this is the first page the vast majority of visitors will see and thus could well be their very first impression of you, your brand … Read more
The importance of the theme you choose for your Magento store cannot be overstated as when it comes to web retail, this will be your store-front, your shop floor and your customer service area all rolled into one. You don’t get a second chance to make a good first impression and while most themes look … Read more