To be told you need SEO is a bit like being told to breathe in and out – obvious to the point of condescension. However, there are still thousands of businesses completely shunning the idea of optimising their websites having decided they really don’t need it to get by or labeled it an expense they … Read more
If and when you eventually find yourself in a position whereby your Magento Ecommerce store has a loyal following of thousands, chances are you won’t need to worry too much about SEO. Take the likes of Coca Cola or Nike for example – you don’t have to tell anyone who they are or what they … Read more
Content management systems these days are…well, let’s not say ten a penny, but there’s certainly a ton of them to choose from. Nevertheless, even with hundreds of very capable rivals it almost always comes down to a choice between WordPress and Joomla – the world’s two favourite open-source CMSs. But when all’s said and done, … Read more
When a newcomer to the world of online retail sets out to choose the best CMS for their needs, the vast majority immediately side with Magento. This is of course hardly surprising as recent years have seen Magento propelled right to the forefront of the e-commerce marketplace as the perfect tool for those starting out … Read more
Once again, 2014 proved to be a year wherein hundreds of thousands of e-commerce newcomers set out to build fame and fortune with Magento in-tow. And as is always the case with such things, about 99% of such individuals have already found the endeavour more difficult than expected or perhaps met with a rather disappointing … Read more
The year’s end always represents an opportune moment to take stock of what’s been learned across the e-commerce landscape in order to ensure 2015’s marketing and promotional strategies are as viable and valuable as possible. Once again, hundreds of thousands of newly opened stores have put additional pressure on those already in business, forcing retailers … Read more
Black Friday is synonymous the world over with the bewilderingly bad behaviour of bargain hunters who hit the streets by the million looking to make a quick saving. But over recent years, what started out as a single day of merciless merriment had spilled over to become an extended weekend of frenzied shopping. Second only … Read more
One of the best things about Magento is the way in which it’s a sort of out-of-the-box Ecommerce solution – as in everything you need to get set up and running comes as standard. However, one of the most prevalent problems with a CMS like this is the way in which there are far too … Read more
There have been a lot of scare stories going around as of late that those in the e-commerce business are each and every day facing a less certain future. The reason being that the sheer volume of e-commerce ventures going live by the month is accelerating at such a pace that the whole concept has … Read more
All over the web right now there are thousands of Magento e-commerce websites selling the same products for around the same prices – why therefore are some blistering success stories and others doomed to failure? Well, the simple answer is one of establishment and reputation as once you’ve earned a large and loyal fanbase that … Read more