As functional as it may be, your WordPress site’s sidebar is also one of the most important of the entire site. But if you were to be honest, chances are you haven’t really given a great deal of thought to your sidebar at all as of late…if ever. Sidebars serve a variety of helpful purposes … Read more
Magento once again proved to be the ecommerce platform of choice for 2015 – and it’s looking like more of the same to come this year. User numbers are quite literally exploding by the day and the number of successful web commerce ventures powered by Magento is inspiring to say the least. So in terms … Read more
Above and beyond absolutely everything else, web users respond well to a solid user experience. Which when you think about it isn’t exactly rocket science – why would they bother doing business with you or come back for a repeat visit, if they were entirely turned off by things the first time around? The trouble … Read more
It’s relatively difficult to understand how Google’s recent algorithmic change which placed wholly more importance on mobile before took anyone by surprise. It’s been common knowledge for years that mobile was and is still taking over as the world’s primary web access method – how this could have slipped the attention of any webmaster is … Read more
If you’re the type that depends on your ecommerce site to get by, chances are you won’t take chances when it comes to organising its online marketing campaign. However, sourcing the best SEO specialist isn’t what you’d call easy when considering the sheer volume of providers on the market today. For every decent firm out … Read more
Ever wondered what the right questions to ask a potential SEO outsource partner are? Well, there’s a pretty long list truth be told, but some of the entries are vastly more important than others. So to help steer you in the right direction, here’s a look at some of the most crucial questions of all … Read more
Local search engine optimisation has come along leaps and bounds over recent years, though looks to be taking some of its boldest strides to date as of 2015. Once a tool primarily used by a few scattered local businesses here and there, what’s becoming clearer by the day is how Google is putting more focus … Read more
For some, the massive explosion in both the presence and accessibility of only retail platforms like Magento has been a blessing like no other. For others however, the way in which thousands of new businesses are joining the mix every month is the curse to end all curses. Standing out online used to be easy … Read more
In order to be successful as an Ecommerce business owner, you will at some point have to collect a decent amount of data from your shoppers for analytical purposes. Your web analytics are good for simple stats and figures, but for the really meaty stuff you need to reach out to your shoppers for more … Read more
It’s a common nightmare none of us would like to face but sadly most will. All seems to be going as it should, you best efforts are being rewarded and then, all of a sudden you experience a drop in the rankings. No word from Google and no obvious problems with the site you run, … Read more