When you go about setting up your first Magento Ecommerce website, chances are you’ll have a million more important things on your mind than ranting and voicing your opinions. There’s a time and a place for getting on your soapbox and this certainly isn’t it…or at least that’s the way you’ll be thinking. As such, … Read more
Blogging – a practice that over the space of a few short years evolved from a niche novelty into an all-powerful web broadcasting and marketing tool. Thanks to the way in which the web is now universally accessible, pretty much anyone with something to say is able to say what they want to who they … Read more
There was a time in years gone by when one of the most important jobs in the media landscape was that of the headline writer. Even today, many of the most infamous tabloid rags still hire people for no reason other than to come up with those terrible puns that have most of us trying … Read more
Generally speaking there are two common reactions to Google’s major algorithm changes – you either have no idea they’ve hit or you fly face-first into a blind panic. As such, it’s no surprise that the exact same thing happened over recent weeks when Pigeon hit – some have gone into something of a freefall while … Read more
Blogs – everyone’s come to know how powerful they can be for any given business, if crafted by writers who know what they’re doing. There’s a huge difference between a successful blog and the billions of other amateur and hobbyist blogs that exist for no specific reasons. As for what makes a successful blog, there … Read more
With Google having evolved quite a bit in the last year or two and weeding out most of the low quality websites and links, the user experience has vastly improved. Here are the most important online marketing strategies to work on in 2014: 1) Consistent and Quality blogging: This is really an essential part that … Read more
So here’s a question for all aspiring blog writers – is it really possible to inject new life into your blog in as little as a week? The problem faced by most is that of running a business and trying to find the time to create a winning blog on the side – no easy … Read more
Millions of people the world over spend their lives searching high and low for the secret to success online. Well here’s the bad news before going any further – the Holy Grail for small business success doesn’t exist…it never has and probably never will. The reason being that when it comes to making a small … Read more
There are essentially only two ways of getting together the kind of content you need to make your website a success – creation and curation. These days, everyone knows the importance of killer content, not only for the sake of readers but also to make sure search engines take a liking to the site. The … Read more
There’s really nothing better that taking a look at your site’s analytics and noting a wonderful week-long spike of traffic. That is of course, until you realise that not a single visitor made a purchase or stuck around for long enough to know what you’re all about and have to offer. The difference between site … Read more