It Doesn’t Need to Be Always About The Service or Product Consumers don’t always want to read content that simply promotes buying your services or products. They will usually consume content because it can entertain or engage them. Web marketers need to associate the products and services they’re looking to promote online with the produced … Read more
It may once have been a phenomenon with boundless power, but Vine is officially no more. Twitter recently made the announcement that it would be shuttering the monumentally popular six-second video loop social media service, which came as a huge blow to millions. “The most important of part of Vine has always been the people … Read more
While the face of digital marketing and the general rules for success online may be continually evolving and changing, some things quite simply never change. Perhaps the single most cogent example of this is high quality copywriting. Quite simply, superior copy to a certain extent automates your marketing strategy, in that it continues to help … Read more
The subject of content marketing is becoming borderline cliché these days – not that this takes away from its importance. Whether looking to enhance search engine optimisation efforts or simply do what’s right by your customers, content marketing really is the be all and end all of current and future web marketing. Which is why … Read more
If you’ve ever wondered what the face of business blogging will look like in years to come…well, let’s just say you aren’t the only one! It’s no secret these days that blogs have the potential to be the most powerful and beneficial business tools ever considered. But at the same time, the goal posts are … Read more
There’s very little in the world more frustrating and indeed soul-destroying than investing heavily in a business blog, only for it to yield absolutely no fruit whatsoever. You worked hard, you made all the right moves (you thought) and yet you still came back with nothing…nada…zilch. Which begs the obvious question – what the hell … Read more
With thousands of studies having come and gone, we’ve pretty much come to trust the 15-second rule as gospel. That being that when a newcomer hits your website, you’ve got about 15 seconds to grab their attention or lose them forever. The long and short of it is that so many businesses and webmasters aren’t … Read more
Content management systems these days are…well, let’s not say ten a penny, but there’s certainly a ton of them to choose from. Nevertheless, even with hundreds of very capable rivals it almost always comes down to a choice between WordPress and Joomla – the world’s two favourite open-source CMSs. But when all’s said and done, … Read more
There’s a very big difference between content that converts and content that doesn’t. Not to put too fine a point on it, the latter is about as much use to your site as empty shelves are to a standard store – it just won’t bring you anything beneficial and has no real place being there. … Read more
Research has shown that from the moment a reader lands on your website for the very first time, you have about 30 seconds or so to seal the deal. If they choose to stay after this, chances are they will commit to making a purchase or getting on board with whatever it is you do. … Read more