Here’s an interesting fact you may not be aware of – your website will in fact not be punished by Google, simply for featuring duplicate content. It’s a matter of widespread misunderstanding, which stems from the fact that duplicate content can certainly harm your SEO strategy. In reality, it’s simply a case of duplicate content … Read more
When you come across a boring marketing video, it doesn’t just waste your time. It also tarnishes whatever opinion you may have had about those who came up with it. So you have to ask yourself – what are others saying about your own video content? Without a killer script, marketing videos have little to … Read more
For once, we’ve decided against reiterating just how powerful, valuable and influential video marketing can be. Instead, we thought we’d focus on building your audience instead. If your business has an active YouTube account, it only makes sense to use it to its maximum potential. Nevertheless, it can be somewhat soul destroying when you put … Read more
Content curation refers to the process by which content is gathered from outside sources, as opposed to crafted uniquely from scratch. Contrary to popular belief, it’s not just a good thing for your website, it’s borderline essential. Creating content from scratch will always be fundamentally important if you want to build your own voice and … Read more
Here’s a question – have you ever published anything at all online that has gone viral? As those who have will know, there’s nothing quite like watching what appears to be a freak influx of traffic and exposure grow, continue growing and soon enough blast right into the stratosphere. It’s a pretty overwhelming feeling. Not … Read more
Chances are that by this stage in time, you are aware of the fact that online video is a pretty big deal. 500 million hours of video being watched on YouTube every day, 500 million Facebook users accessing video clips daily – numbers that really do speak for themselves. The simple point being that if … Read more
If you give your blog the appropriate attention and time, it will reward you for your continuous efforts. By contrast, fail to look after it and it might bring you nothing but bother. The issue being that while many business blogs start out truly great, their respective webmasters and owners sooner or later start letting … Read more
When it comes to website development and design, anyone can source quality content from elsewhere and post it as their own. Which is, more often than not, precisely what most people do. From interesting articles to news stories to videos and images and so on, you need to ask yourself: how much of the content … Read more
To overlook the importance of content these days is to basically commit a website suicide. Now more than ever, consumers are judging everything that matters about any company or brand by the immediate impression their website’s content delivers. If it does not deliver the right message, you are on a downward trajectory. Which is why … Read more
As much as you would hate hearing “It depends” as a response to “When can I see results of my content marketing”, the simple fact of the matter is that web marketers usually hate saying that even more. Sadly, it is usually the only true answer. But if the queries won’t ease up until you … Read more