Lisa Morton 
It’s time for another roundup of digital marketing statistics from the past couple of weeks. Some of which, unsurprisingly, concern the annual Black Friday extravaganza. Feast your eyes on the following digital marketing statistics for a taste of what’s been happening as of late: UK Shoppers Don’t Trust Black Friday Sales First up, UK customers … Read more
Contrary to popular belief, the formula for successful Facebook marketing really isn’t rocket science. Nor is it something that necessarily calls for expert intervention. Across the board, the key to success on social media in general means getting to know your target audience. After which, it’s simply a case of establishing their expectations and either … Read more
Magento is one of the most popular e-commerce platforms, powering millions of businesses worldwide. Created to simplify the process of creating and running an online store, Magento has become the go-to for small and large retailers alike. Unfortunately, Magento has also found its way into the crosshairs of some of the world’s largest and most … Read more
Why hire a social media marketing expert, when you’re perfectly capable of tackling the basics in-house? This is one of the most commonly asked questions by business owners in the UK. Slowly but surely, it’s being acknowledged that owning and operating multiple social media accounts isn’t optional. If you expect to remain relevant on even … Read more
From time to time, every business owner is its own worst enemy. Particularly when it comes to small business growth – the Holy Grail for every entrepreneur. However, the decisions we make with only the very best intentions often come back to bite us where it hurts most. On the plus side, every lesson learned … Read more
Bringing a capable SEO service on board could turn out to be the best decision you ever make for your business. If the job’s done properly, you could soon be looking at the kind of exposure that generates spectacular traffic. Of course, this is all dependent on the experience, expertise and general approach adopted by … Read more
In the world of web design, nothing matters more than the quality of your landing pages. You only get one chance to make the right first impression – landing pages determine whether or not it happens. Even if you attract vast amounts of traffic, you will not succeed if you’re making the most common landing … Read more
Back in the day, your parents probably told you that image isn’t everything. A great ethos for life in general, but unfortunately one that really doesn’t apply in a business or sales setting. The simple fact of the matter is that if your business sells anything online, image is everything. Over and above product quality … Read more
Generation Z is a notoriously difficult and discerning market like none encountered to date. As far as business owners worldwide are concerned, Gen Z seems to exist for no reason other than to scrutinise, speculate and speak their minds with brutal honesty. Nevertheless, the eldest members of the Gen Z demographic will be turning 22 … Read more
Most business owners understand the importance of building and maintaining a strong reputation. Likewise, most business owners also understand how influential both positive and negative press can be. Nevertheless, research would seem to suggest that comparatively few business owners address online reputation management with any real sense of priority. For example, it’s estimated that around … Read more