Lisa Morton 
Don’t misconstrue – challenger brands have been around since the dawn of time. It’s just that somebody somewhere decided to give the classic ‘underdog’ business a more modern handle. If you operate any kind of business that’s up against bigger and more successful competition, you officially qualify as a challenger brand. Technically speaking therefore, pretty … Read more
With countless types of content to choose from, it’s common to overlook podcasts. Or for that matter, view them as a little on the old-fashioned side. The thing is though, strategic use of podcasts can bring the most incredible value to a wider content marketing strategy. Something truly unique that isn’t delivered by anything else … Read more
Attempting to find even the faintest silver lining in the whole Covid-19 crisis is a largely fruitless endeavour. Painting an accurate long-term picture of what’s to come is far from easy, but one outright inevitability is ongoing insecurity for workers and businesses. Across Europe as a whole, it’s estimated that approximately 59 million are at … Read more
For reasons that are wholly regrettable, 2020 looks set to permanently alter the way the world does business. Covid-19 has impacted our lives in ways none of us could have imagined, plunging an estimated 4 billion people worldwide into some form of lockdown. The result of which was and is a dramatic increase in global … Read more
Once considered an optional addition to a wider digital strategy, social media marketing is now a compulsory prerequisite. At least, for marketers looking to reach the world’s largest audience of connected consumers and generate a potentially huge ROI. The sheer size and complexity of the social media landscape can make it difficult to know where … Read more
Contrary to popular belief, influencer marketing is far from a new phenomenon. Influencers have played a key role in marketing initiatives since the dawn of contemporary marketing as we know it today. Sports personalities, movie stars, local celebrities and so on – all fantastic for convincing people to buy your products and services. It’s just … Read more
Here’s a question – how many email marketing metrics do you think you should be tracking? A dozen? Maybe a hundred? The answer – four…just four main metrics. According to a recent report from the DMA, a good email marketing strategy can deliver a $38 return for every $1 invested. That’s an ROI of 3,800% … Read more
The imminent death of email marketing has been predicted and proclaimed for some time. Typically by those who seem to overlook the facts. When you closely examine the facts and figures from a 2020 perspective, you quickly realise it’s not quite dead and buried yet. In fact, there’s a hell of a lot of life … Read more
New year, new decade, a new time to think about the latest digital marketing trends. Consumer interests worldwide are evolving at record-pace. Now more than ever, the requirement for a business to remain dynamic with its approach to digital marketing is non-negotiable. You either stay one step ahead of the game or your fall into … Read more
The primary goals of almost every small business owner are to generate more sales and make more money. Small business blogging can assist with both of these objectives, but must nonetheless be approached strategically. Unfortunately, far too many SMBs approach small business blogging as something of an administrative ‘box to tick’. Roughly translated, they don’t … Read more