Lisa Morton 
There are dozens of content management systems on the market right now, though it’s probably fair to say that WordPress remains not only the most popular, but something of a yardstick by which all others are measured. Technically a blogging platform by rights, WordPress has over the years evolved into a world-dominating force the likes … Read more
This year has been one of the most compelling and in some respects convoluted in the history of online marketing. Of course, the biggest change to come along in 2014…not to mention of the last few years as a whole…was Google’s algorithm updates. In any and all cases, Google’s latest updates made it clearer than … Read more
Over the past few years, SEO experts the world over have been banging on about how old-school SEO and the black-hat way of things was something of a dying art form. It now appears that they were more on the money than they’d have even thought themselves as here we are in mid-2014 and said … Read more
The fact that Google has the power to make or break any business often leads to the conclusion that it is the be all and end all of the online business world. Well, it isn’t – in fact it’s nothing of the sort. Google may be the biggest and most powerful search engine out there, … Read more
One of the biggest problems that come along with eCommerce websites is the way in which the line between huge success and spectacular failure if often a little on the fine side and always rather blurry. This is why it can feel as though you’re making all the right moves, when you are in fact … Read more
Two of the most important words in the world of Internet marketing right now are KitKat and Hummingbird. Just in case you don’t know, the latter is Google’s latest and most significant algorithm update in its history, while KitKat is the most recent build of Android – the OS that appears on 80% of all … Read more
Each time Google announces a new algorithm update…or doesn’t announce it at all as is usually the case…the world goes into something of a blind panic. Those in the online business community in particular end up in something of a frenzied battle for survival, praying nightly that their sites won’t crash and burn entirely. All … Read more
There are plenty of words you could use to describe Google’s latest algorithm update – ‘surprising’ is not one of them. We all know that the war on spam is heating up by the day and we all know that Google’s updates are set to become more frequent and severe than ever before – Panda … Read more
Joomla is one of the world’s favourite platforms for building eCommerce websites and all manner of other online business ventures. However, there are certain common mistakes made particularly by newcomers that have the potential to put a serious dent in the outfit’s potential for success. Here at Pivotal Hosting, we’re always being asked to advise … Read more
We’re fast approaching the half-way point of the year which most would admit is a rather scary thought. Six months until Christmas? It’s enough to make your blood run cold! Still, it’s the perfect time to take a good look at what’s been making waves for the year so far by way of the best … Read more