Lisa Morton 
So the rulebook on how to choose a solid domain name is getting bigger by the day, but at the same time so too is the list of mistakes being made by those who think they know better. Some are undoubtedly more painfully obvious than others, but in all cases it’s pretty amazing how making … Read more
Some web experts would have you believe that in order to be a world-class blogger, you need to have a ginormous and varied skills set the likes of which takes a lifetime of practice to build. Well here’s a wake-up call – they’re talking pure cobblers! Don’t misconstrue for a minute; putting together and maintaining … Read more
Over recent years, it’s probably fair to say that the vast majority of businesses have ceased viewing SEO as something of an optional marketing strategy and have instead singled it out as the marketing strategy of most importance. Most realise how difficult it is to get by with SEO and the majority understand its potential … Read more
There’s a very big difference between a blog post that gets visited by 10,000 people a day and another that gets read by 10,000 people each day. Relatively few businesses and webmasters take into account the fact that a blog hit made by a person that doesn’t read your posts in their entirety is about … Read more
So you’ve probably heard a ton about the new ‘Right to Be Forgotten’ initiative laid out by the European Union, which for the most part simply means that anyone now has the right to request Google to remove anything they choose that concerns them or is their property. It sounds like a pretty colossal and … Read more
Get it right with a WordPress site and you can hit the kinds of highs usually reserved only for big businesses and their ultra-complex websites. However, as WordPress is a CMS that’s primarily associated with amateur web designers and small businesses, it’s inevitable that certain mistakes will be continually made and hold back the efforts … Read more
Google has revolutionised the online marketing landscape to an extent few saw coming and most aren’t too pleased with. As of right now, the effects of Panda, Penguin and Hummingbird are still hitting home with thousands of businesses – some of which have soared since the updates while others have all-but sunk. And in most … Read more
Every type of business in the world today has its own unique rulebook for those intending to succeed. eCommerce is no exception to the rule as while there are of course plenty of similarities to standard retail, there are also key differences to take into account. Approached in the right way, eCommerce can be a … Read more
There are some out there who think that getting your articles read means getting traffic to hit your pages with the help of a competent SEO partner. Sadly however they’re wrong…completely and utterly. Think about it – can you honestly say you always read the content of any web page you hit in full before … Read more
If there’s one thing to be said about reputation today in an online business sense it’s that you’ve never been more at the mercy of your target audience. Word of mouth has always been powerful enough, but these days it can take little more than one wrong move and the anger of a single individual … Read more