Lisa Morton 
Here’s a question – would you try and build a huge apartment block on a plot of land more suited to a single trailer home? Of course you wouldn’t, which is precisely why you should never try to build a business on top of a web hosting package that’s hardly even powerful enough to support … Read more
Content marketing – two words that by now you’re probably as sick of hearing about as you are dependent on. You’ve heard the advice of the industry’s best, you’ve accepted it’s of crucial importance and you’ve made the decision to make content marketing work for you – bravo indeed! However, none of the above in … Read more
Without the luxury of physical shelves and display products, your product pages will effectively make or break your e-commerce business as a whole. The trouble is, getting by these days means striking that infinitely precarious balance between appealing to the search engines to get noticed in the first place and at the same time taking … Read more
It’s as exciting as it is from time to time nerve-wracking – setting up and launching your own website is a bit like watching your own baby walk for the first time…sort of. The thing is though, where so many newbies end up selling themselves short is by failing to give sufficient thought to the … Read more
There’s nothing worse than getting your site up and running, only to find that in order to keep it up and running you need to buy a load of accessories and add-ons from your hosting company. The trouble is that when and where anyone rushes into a decision, they leave themselves wide open to the … Read more
It sounds like probably the easiest job of all for a business and a website – pick a domain name that’s catchy, easy to remember and looks good on the screen. Of course things are never as simple as they look and when it comes to getting a domain name right, it never fails to … Read more
When Matt Cutts talks, any self-respecting SEO professional listens and listens hard! Once again, the online community has been blessed with a few choice words from Google’s Mr. SEO himself, who this time around has turned his attention to a selection of on-going SEO rumours. He’s not often this candid when it comes to laying … Read more
So it’s not very often that domain name news captures front-page column inches all over the world – this week however has proved a rare exception to the rule. Now, we’re not going to get bogged down with any potentially controversial or offensive stereotypes here…we can leave that up to you…but the good folks in … Read more
The biggest problem with SEO…and yes, there are plenty to choose from…is the way in which it is changing by the day. Well, the algorithms themselves are changing anyway, which means in order to get by it’s something of a constant battle to determine what works and what doesn’t. This in turn means that a … Read more
If you’re of the impression that backlinks are a universal good that you just cannot go wrong with, it’s high time for a wake-up call. These days, this is precisely the kind of attitude that can see you and your whole SEO campaign sent for a long walk off a short pier – backlinks can … Read more