Lisa Morton 
The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in there regarding livestreaming, personalisation, the travel industry and more. So we would like to think, something for everyone…with a bit of luck! Here is how … Read more
Increasingly, online shoppers simply aren’t willing to do business with online stores they don’t fully trust. The problem being that establishing trust in the first place isn’t easy. Ecommerce means doing business primarily with computer algorithms, which can understandably be disconcerting for some. Truth is, there’s nothing any online business can do to guarantee 100% … Read more
These days, you can’t blame the average customer from being somewhat fickle. When you consider how many options are available for whatever they intend to buy, they’re well within their rights to expect and demand a lot. This is why the single biggest reason customers stop shopping with an ecommerce brand is they simply feel … Read more
There’s never a bad time to consider giving your website a makeover. Even the most rudimentary updates and overhauls can make a big difference to website performance and appeal. Unfortunately, it’s not uncommon for well-intentioned business owners to shoot themselves in the foot in the process. Web design and development is a complex and demanding … Read more
Rumours of SEO dying a slow and painful death have perpetuated for several years now. As the way we interact with the web continues to shift and evolve, more commentators than ever before are predicting the demise of traditional search engine optimisation. In reality, there’s little to no evidence to suggest this is the case … Read more
As promised, here’s the second half of our two-part post on the potential benefits of Facebook Advertising. Most of which are of particular relevance to SMEs, though make Facebook Ads an appealing prospect for businesses of all shapes and sizes: 11. Your competitors are already advertising on Facebook Irrespective of the sector you operate in, … Read more
Thought Facebook was yesterday’s news from a marketing perspective? Think again – Facebook remains one of the most powerful and profitable platforms in the history of digital marketing. Still, evidence suggests that the vast majority of small to medium-sized businesses are reluctant to invest in paid Facebook Advertising. Most of whom are unaware of the … Read more
More haste, less speed. Wise words, unless you happen to find yourself well and truly up against the clock. Which is something that happens on a particularly regular basis for writers. The trouble is, it only ever tends to be when you are against the clock that you find yourself struggling to produce. For whatever … Read more
Many of the world’s most successful entrepreneurs admit to having succeeded without ever truly expecting to. Facebook being an obvious example, not to mention the likes of Uber and even sports superbrand Nike back in the day. When these companies were dreamed up by their founders, nobody could have predicted they would go on to … Read more
These days, everybody knows that content is King. Unfortunately, knowledge and acceptance of this mantra has led to a situation where the web is packed to bursting point with pretty pathetic content. So many businesses having fallen into a ‘more is better’ way of working – quantity taking precedence of quality. In this day and … Read more